There are many standards for automobiles designed to protect people. There's one big gap that needs to be filled. We need standards for driver distraction risk. Read more.
UX is often discussed across platforms. But when you look across industries, you find those operate more independently. And that leads to advances and technologic leaps that move at different speeds by industry.
Today the interior is where a vehicle sale is more likely to happen—or not. That’s based on looks but more importantly how the interior’s technology “partners” with the driver a la HMI. So the purchase decision will shift from visual factors to human factors. Marketing needs to follow suit. But how?