Pulse Labs is excited to have guest author and esteemed
UX is often discussed across platforms. But when you look across industries, you find those operate more independently. And that leads to advances and technologic leaps that move at different speeds by industry.
Today the interior is where a vehicle sale is more likely to happen—or not. That’s based on looks but more importantly how the interior’s technology “partners” with the driver a la HMI. So the purchase decision will shift from visual factors to human factors. Marketing needs to follow suit. But how?
How do manufacturers determine which features or fixes to prioritize? And more importantly, how do they integrate consumer data more quickly to make that decision in less time? Less time to make key decisions is what Pulse Labs calls "Research Compression."
With the new Tesla Cybertruck launch date on the horizon, Pulse Labs is eagerly awaiting the release of production models. Bring on Cybertruck!