This post contains content from a Decoding Digital Cultures session at a leading marketing communications school in India. The focus is how digital ethnography impacts research. There are similarities to human factors research.
Pulse Labs is the world’s premier user research, analytics, and testing company in the voice-first ecosystem.
Aisling Carty joins Pulse Labs as Head of Product Growth. She'll lead development of a new voice of the customer solution and build Pulse Lab’s B2C equity. She has 10+ years experience globally in strategy, politics, communications, branding, public affairs, market analyses and project management.
How do manufacturers determine which features or fixes to prioritize? And more importantly, how do they integrate consumer data more quickly to make that decision in less time? Less time to make key decisions is what Pulse Labs calls "Research Compression."
There’s no one right set of characteristics. Whatever design serves the purpose in an efficient manner is a “good API design.”
...huge benefits are expected to come from autonomous driving, such as reclaiming hours lost to morning commute and the ability to control not just the car’s internal environment, but its' external one, too. So, what can AV engineers do to sway the minds of the nervous consumer?