This post contains content from a Decoding Digital Cultures session at a leading marketing communications school in India. The focus is how digital ethnography impacts research. There are similarities to human factors research.
How do manufacturers determine which features or fixes to prioritize? And more importantly, how do they integrate consumer data more quickly to make that decision in less time? Less time to make key decisions is what Pulse Labs calls "Research Compression."
Pulse Labs is excited to announce our partnership with Kantar, the world's leading data, insights, and consulting company, as we work to improve the voice ecosystem for everyone by understanding how real people use their voice assistant-enabled devices.