Brands today know that listening matters. That’s why they keep an eagle eye on social media, call center transcripts, and user reviews, to glean what consumers are asking, feeling, and desiring. But there is a strong case to be made for keeping track of another conversation: the one taking place on voice assistants and smart speakers. ​What are consumers saying, and how are they saying it?

In a new report, RAIN and Pulse Labs set out to explore this question through the lens of the coronavirus outbreak, tapping into Pulse Labs’ panel of 1,400+ people in the US who share their voice assistant search history.

An analysis of thousands of Alexa queries across March and April provide a new first-hand window into consumer questions, concerns, hopes, and fears as the pandemic has unfolded.

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