UX Design - The Pulse Labs Beat

Human Ethnography and Human Factors

This post contains content from a Decoding Digital Cultures session at a leading marketing communications school in India. The focus is how digital ethnography impacts research. There are similarities to human factors research.

Radhika Venkatarayan Pulse Labs

Sep 26, 2022

4 min read

Every drive begins and ends with a ‘parking experience.’ Parkopedia shares its obsession to make each one positive.

Pulse Labs is excited to have guest author and esteemed

Adam Calland Lincoln Merrihew

Sep 6, 2022

7 min read

The Iterative Evolution of UX Across Land, Sea and Air

UX is often discussed across platforms. But when you look across industries, you find those operate more independently. And that leads to advances and technologic leaps that move at different speeds by industry.

Bill Thompson Lincoln Merrihew

Aug 29, 2022

5 min read

Marketing Today’s Automotive Interiors: Making a Whisper Scream

Today the interior is where a vehicle sale is more likely to happen—or not. That’s based on looks but more importantly how the interior’s technology “partners” with the driver a la HMI. So the purchase decision will shift from visual factors to human factors. Marketing needs to follow suit. But how?

Derrick Hatami Lincoln Merrihew

Aug 2, 2022

5 min read

Choosing the Right Technology for Vehicle Interiors

The vehicle technology horizon has shifted from the outside of vehicles to the inside. OEMs need to be thoughtful in deciding how to add that technology.

Derrick Hatami Lincoln Merrihew

Jul 18, 2022

4 min read