Including user experience in product design means we don’t have to choose between having a visually pleasing design or a functional product. We can have both, which leads to a competitive advantage and overall product success.
AI is an exciting technology that has the potential to up-end how people get answers to their questions. But there's a risk that AI will fail on diversity, equity and inclusion standards. Who will be the AI Lifeguard to manage those risks? What information will they need?
Finding the right amount of and blend of technology in vehicle cabins seems like magic. It shouldn't be if you follow some simple steps.
There are many standards for automobiles designed to protect people. There's one big gap that needs to be filled. We need standards for driver distraction risk. Read more.
This post contains content from a Decoding Digital Cultures session at a leading marketing communications school in India. The focus is how digital ethnography impacts research. There are similarities to human factors research.