Human-like AI versus Human-centric AI Technologies
For AI-powered products to be truly successful, they need to ensure that they're human-centric, not just human-like. That will create lasting relationships and revenue streams.
Research
Distracted Driving: Where are the Standards?
There are many standards for automobiles designed to protect people. There's one big gap that needs to be filled. We need standards for driver distraction risk. Read more.
Human Ethnography and Human Factors
This post contains content from a Decoding Digital Cultures session at a leading marketing communications school in India. The focus is how digital ethnography impacts research. There are similarities to human factors research.