Pulse Labs - The Pulse Labs Beat (Page 3)

Marketing Today’s Automotive Interiors: Making a Whisper Scream

Today the interior is where a vehicle sale is more likely to happen—or not. That’s based on looks but more importantly how the interior’s technology “partners” with the driver a la HMI. So the purchase decision will shift from visual factors to human factors. Marketing needs to follow suit. But how?

Derrick Hatami Lincoln Merrihew

Aug 2, 2022

5 min read

Global Veteran Aisling Carty Joins Pulse Labs

Aisling Carty joins Pulse Labs as Head of Product Growth. She'll lead development of a new voice of the customer solution and build Pulse Lab’s B2C equity. She has 10+ years experience globally in strategy, politics, communications, branding, public affairs, market analyses and project management.

Pulse Labs

Jul 28, 2022

1 min read

Choosing the Right Technology for Vehicle Interiors

The vehicle technology horizon has shifted from the outside of vehicles to the inside. OEMs need to be thoughtful in deciding how to add that technology.

Derrick Hatami Lincoln Merrihew

Jul 18, 2022

4 min read