Pulse Labs is pleased to announce the addition of another key member of the executive team: Mike Dovorany joins us as our new Head of Product of Strategy. In this new role, Dovorany will be responsible for defining product and go-to-market strategies for our solutions suite, including our pioneering business insights platform.

Dovorany brings rich industry experience in the UX, vehicle technology, and electric vehicles fields and is a recognized industry expert and speaker at conferences around the globe. He has also successfully built insights business practices from gestation to execution.

“Mike’s experiences with creating and shaping business solutions coupled with his expertise in user experience research–including in vehicles–make him a valuable addition to the Pulse team,” said Abhishek Suthan, Co-founder and CEO. “We are excited for him to apply his unique suite of skills to shaping our product strategy moving forward.”

Before joining Pulse Labs, Dovorany created and led Escalent’s EV Advisory practice and EVForward, the world’s largest study of the next generation of electric vehicle buyers as Automotive & Mobility Vice President. Prior to that, he led The CARLAB consulting practice, which focused on future vehicle development including research on autonomous vehicles. His experience at OEMs includes strategic new vehicle planning for General Motors and corporate strategy for Toyota.

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Pulse Labs (https://pulselabs.ai/) is a pioneering business insights company that specializes in turning human factors analyses and behavioral information into actionable results for our customers. Our proprietary AI-driven data processing means speed and accuracy. Our Power PortalTM ensures that decision-makers have quick and ongoing access to results to increase their competitiveness. Our customer set includes innovators such as leading technology platforms, top brands and government agencies. For more information, visit https://pulselabs.ai.