See Something Say Something vs Say Something See Something
Pulse Labs and Convosphere share innovative ways to combine camera technologies and social listening technologies for more robust insights.
Camera
Marketing Today’s Automotive Interiors: Making a Whisper Scream
Today the interior is where a vehicle sale is more likely to happen—or not. That’s based on looks but more importantly how the interior’s technology “partners” with the driver a la HMI. So the purchase decision will shift from visual factors to human factors. Marketing needs to follow suit. But how?
Choosing the Right Technology for Vehicle Interiors
The vehicle technology horizon has shifted from the outside of vehicles to the inside. OEMs need to be thoughtful in deciding how to add that technology.